Here are four essential online business tips for beginners who are just starting out or who have been running a business online for some time but never found the time to implement these ideas.
1. WordPress For Beginners
WordPress is one of the internet’s most popular platforms for websites of all kinds. It’s used by bloggers to corporations, by solo traders and bigger businesses with e-commerce sites and many others. Our WordPress for Beginners package is 1-2 hours of tuition by phone that will save you time and money by getting you up and running quickly and without having to spend hours on a course or days reading a book.
We’ll talk you through it step by step:
- Logging in & password recovery
- Dashboard layout – where to find all the functions and features
- Home page layout – how to create a look that suits your business or blog
- Widgets and their many uses
- Media – how to add pictures and videos
- Pages & Posts – how to create and optimise them for SEO
- Menus – how to structure the navigation for your visitors
- Updates to themes and plugins – keeping your site components up to date
- Themes – the good, the bad, and the ugly
- Plugins – what’s essential and how they can sometimes be too much
We’ll deliver the above in a way that will quickly build your confidence. You’ll soon feel capable of adding new content to your site and managing it as it grows.
Note: This offering is for WordPress based websites hosted by hosting providers. You can also use WordPress.com with or without a site of your own.
Contact us to discuss your requirements and to book a session of WordPress for Beginners.
We used Redspan Solutions for eight years and always had an excellent and prompt service.Jo Sams, BeautyBible.com
2. SEO For Beginners
SEO can be a bit of a minefield. It can sometimes seem like more of a dark art than an exact science and there are plenty of companies who are all too willing to take your money without delivering the rewards they’ve promised. We offer SEO for Beginners sessions by phone to talk you through the basics so that you feel more confident in taking things further yourself.
There are many ways in which you can market a website but it’s still true that internet users will tend to trust those sites that appear at the top of page one of a search engine.
Consider how you use the web. When you want to find a product or service you might enter a suitable term into Google or another search engine and view the results. You might visit one or a few more of the websites that appear on page one. The chances that a visitor might continue with the search onto page two and beyond decreases rapidly. Most people will choose one of the first few sites or abandon the search and use another search term.
The aim of SEO then is to put your website at the top of those page one search results for any given keyword term or phrase. The knack is to choose the right keywords or phrases for which you should optimise your site, but at the same time keeping your content natural. You should create content for your visitors and the organic results will follow, with a little SEO tweaking.
Contact us to arrange a one to one session explaining SEO for Beginners.
Book your free SEO audit.
Thanks to the site I have received new orders and it continues to generate enquiries.Jem Musselwhite, jem-musselwhite.co.uk
3. Social Media For Beginners
You’ve probably heard that all businesses need a presence in social media in order to keep up with the competition and reach clients and customers who use it regularly, but perhaps you haven’t got time to research this for yourself so you need an introduction to social media for beginners.
There are several main types of social media account but they are not all of value to every business. For some it might be the more visual types like Pinterest or Instagram that work best, while others may obtain better results form Facebook or Google+ pages.
Having determined which accounts are best for your business or your promotional needs you will then want to know how to set up the accounts and make good use of them.
You can go ahead and work this out for yourself. All the information is out there on the internet and all it takes is time and effort, but as we all know there are only 24 hours in every for any of us.
It’s the one commodity we can’t increase, but we can save time by enlisting someone else to do the groundwork.
That’s where we come in. Contact us and we’ll talk you through and get you up and running. We can help you with a one-off package consisting of an hour’s introduction and the opening of the accounts of your choice.
Contact us to discuss your requirements and to book a Social Media for Beginners session.
I would have no hesitation in dealing with Ben again and can only say what a very helpful and likeable person he is.Erica Joyce, LoveSail.com
4. Affiliate Marketing For Beginners
ffiliate marketing is one of those online business ideas that is suitable for all kinds of ventures; from part time solo workers who are looking for a second income to full time businesses with larger budgets. Our Affiliate Marketing for Beginners session will get you started and have you ready to earn commissions as quickly as possible.
Affiliate marketing is ideal for those who are looking something to do while working from home as well as for existing businesses who want to capitalise on their presence within a niche market. The principle is very simple; the aim is to persuade internet users to visit a page through a specific and unique link and if they subsequently make a purchase having clicked through that link then you earn some commission on that purchase. The price is the same to the buyer whether they buy through your link or another so there is no additional charge to the customer.
There are tens of thousands of e-commerce merchants who sell every product and service imaginable and they seek to market those products and services by enlisting affiliates who promote their offerings to a wider audience through the use of niche blogs and websites and through social media.
It’s a low risk business which is scalable and which has an unlimited earning potential. However, it can be confusing and bewildering if you’re not familiar with all the terminology and methods used to generate the traffic.
The trick to success with affiliate marketing is the ability to generate big enough volumes of the right kind of traffic. This doesn’t mean to say you have to create the busiest and most popular site in your chosen niche. It means you have to attract visitors who hang around long enough on the site to perhaps become curious enough to click links to products and service you display.
Think of it in terms of the sales funnel in which most people are looking for information and reviews and are not necessarily ready to buy. If these types of visitors land on your site they may trigger a cookie that records their visit and which therefore means a commission is generated if they return to the site and click a link within a given time.
It also means you have to attract site visitors and browsers who learn to trust your site. To do that you have to become an authority in your chosen niche. People will start to regard your site as a trustworthy site if they can see that it contains useful and accurate information.
This can take time to develop – months more than weeks – so you can see that affiliate marketing from the ground up is a long game and you have to be prepared to commit to it, take some risks, and reap the rewards later.
If you already have a site devoted to a specific subject or niche then the basic work is already done. What you need to do next is expand on it with fresh content and add discrete and appropriate affiliate links.
Affiliate Marketing For Beginners: Coaching
Spend an hour with us and we’ll walk you through the basic steps:
- Choosing a suitable niche for your website or blog
- Choosing the right affiliate network
- Adding links in the optimal positions on your site
- WordPress plugins for affiliates
- Datafeed and automated processes
- Keeping your website populated with fresh data
- Monitoring progress and making use of reports
Contact us to enquire about Affiliate Marketing for Beginners.