There are several tools available that help with the task of aviation marketing with Google. Most people think of Adwords first but overlook the free Google My Business service.
Contacting prospective customers and clients who are in need of the products and services you are ready to sell and supply is the goal of anyone involved in aviation marketing. It’s the same for any company involved in aviation, whether it’s general, business, or unmanned. One way of achieving this is by tackling your aviation marketing with Google Adwords.
There are of course several options open to anyone with this task on the agenda:
- Networking. Your personal network and the broader business network
- Print advertising. Placing advertisements in journals and magazines
- Social media. Using social media to engage with people
- Trade shows. Put up a stand and talk to people
- Internet. A well designed website with unique content to capture the attention of browsers
All of these methods have their pros and cons, and while they could all be employed at the appropriate time they can also prove expensive in terms of time, money, or both.
Aviation Marketing with Google Adwords
What every aviation business needs is the ability to put their advert in front of the those people who are searching for what they’re selling while at the same time controlling the budget and optimising the marketing campaign to ensure that only those who are ready to buy will see the ad.
Google Adwords does just that, and more besides, but it takes time and expertise to set up a campaign and unless you’re willing to undertake the work yourself you’d be far better off outsourcing the task to someone like us.
What better company to choose to manage your Google Adwords campaign than one with a background in aviation, both manned and unmanned?
We can help you reach customers who are looking for what you’re selling. Give us the opportunity to show you how quickly results can be achieved.
Contact us for a no obligation discussion. Tell us about your business and we’d be glad to explain who a Google Adwords campaign can help it to grow.
Aviation Marketing Using Google My Business
Google My Business is a free service that is often overlooked by business owners. This is unfortunate but easily fixed.
Search for your business in Google and you may find it’s already listed. If it is then you can claim ownership of it by submitting your claim and waiting for a code that will be posted to your business address.
If it’s not already listed then you’ll need to go to Google My Business and start the process. It may take you a couple of hours to complete thoroughly but it’s worth the effort in the long run.
As well as all the basic details about your business (name, postal address, phone number, URL, etc) the GMB profile contains sections for images, videos, and updates. There’s even a website section that can be completed online if you haven’t already got a site for of your own.
There is also a section for reviews. This is a particularly important section since it will help your profile to stand out from any others returned for the same search terms. Imagine searching for ‘aviation interiors’ in any given area and seeing three or more options but only one of which includes customer reviews. Which one would you choose first?
Obviously this will only be of benefit if there are positive reviews but even negative reviews can provide valuable feedback. If you answer the criticism publicly it can turn a negative into a positive.
If all this sounds like to much work for you then we would be happy to help you complete this task.