Category Archives for "Business Growth"

How To Create Video Ads

In this post I’m going to explain how to create video ads.  Before I begin may I say, Congratulations!  Yes, I’m talking directly to you. You have had the good sense to investigate video ads because you know how important they are for marketing.

Video is HUGE. Most of your potential customers, be they consumers or other businesses, would prefer to watch and listen to a video than read your blog posts.

Money spent on video ads has a much higher ROI than that of other marketing methods. So well done you for researching this vital topic. You had the good sense to take this step.

Now, let’s move on to taking the next – implementing the idea.

Two ways to create video ads

There are two main ways in which you can make video ads.

1. Buy a subscription to some new software, work through the tutorials, and generally faff about until you get it right. Do it now

2. Hire someone to do it for you while you get on with what you do best.  Do it now

Which option you choose will depend on your priorities. If you value your time over your marketing budget then you’ll probably choose option 1.

You can spend hours learning how to make videos and it will still cost you a monthly subscription.  Or if you want to save time and outsource the task you’ll go for option 2.

It will cost a little more but you’ll save buckets of time.

Large businesses tend to go for option 1 because they can delegate the task to existing staff.

Small to medium sized businesses and solo operators will probably choose option 2 because they are too busy running their businesses to take on yet another regular task.

So if you’ve already decided that option 1 is for you then use this link to access some software that created the video you’re now watching.

If you’ve chosen option 2 then get in touch with me.  We can then have a chat about your ideas and how my business may be able to help.

Don’t worry, I won’t give you the hard sell or email you every other day for the next six months.

If, having had that first conversation, you decide it’s not for you then you can walk away.

But if you decide to go ahead, even if it’s just for one short video and no more, then I’d be glad to help.

What do my customers say?

Here’s some feedback I received recently.

“Ben has provided a number of videos for us, all of which have been of the highest quality. However, what sets Ben aside is the level of service that he provides. Always available, very responsive and extremely professional.”

If you check the testimonials page you’ll see the feedback I’ve received from other clients.

You see, I like making these videos and I enjoy helping others.  And I’d like to help you too.

I know how hard it is to run a business, and to get new leads and orders.  I also know how easy it is to waste money on marketing that brings nothing back.  I know because I’ve done that myself! I’ve learned the hard way.

So let’s work together and see what we can achieve. If you don’t like the sound of my voice there are others available.

Call me on +44 (0)1329 286 169.

A quick conversation or an exchange of emails is all it takes.

Very soon you could have a video like this one on YouTube and on your website, promoting your brand, generating leads, and boosting your business.

How to grow a small business using the internet

Google Adwords Campaign Management

How to grow a small business using the internetIn this post I want to explain how to grow a small business using the internet and all the potential it contains.  Whether you’re a plumber, beauty therapist, garage or shop owner your goals will probably including attracting and keeping new customers.

I expect you’re an expert in your own field but there are many tasks that are best delegated or outsourced and some aspects of marketing may be among them.

Attending to the needs of your existing customers might take up most of your time.  Doing all the other tasks involved in running a small business will take up the rest.

Do what you know best. Outsource the rest.

At some point you will need to choose between the tasks that you can and want to do yourself and others that are delegated to employees or contractors.

Many small business owners and solo traders simply don’t have the time nor the inclination to spend the hours it takes to  make the best use of the online world.

This is where I can help you.  I’ve been working in the field of networking and internetworking since the early 1990s.  I built my first website in about 1996.

I enjoy helping sole traders and small businesses to establish an online presence.  It brings me satisfaction to see them attract new clients due to tasks they have contracted me to do on their behalf.

Allow me to help your business to grow

  • Do you need a website?  I can provide one that is stable, secure, fast loading, and optimised for mobile phones and tablets.  I’ll register the domain, install WordPress, and add a suitable design for the image you want to portray.
  • How about some one to one training on how to use WordPress?  No problem.  I’ll teach you how to update your website and add new content, whether it’s once a week or once a year.
  • Are you familiar with SEO (Search Engine Optimisation)?  Don’t worry.  I know the ropes and I can either teach you the basics or tweak and fine tune your website for you.
  • Do you know how to use PPC (Pay Per Click) marketing?  I can set up campaigns for you in Google, Bing, and Facebook.  I can tailor them to suit a particular audience in specific areas so that you can rest assured your budget is well spent.
  • Bored and baffled by social media?  Fed up with Facebook?  Let me manage that for you too.  I can manage your accounts so they become relationship builders that are a source of interest and information to your followers.
  • Have you tapped into the potential in video marketing?  Again, this area has great potential but so many small businesses don’t know how to use it and imagine it’s too complicated or too expensive.  I can make you inexpensive and effective videos that can be shared on social media, embedded in websites, and optimised for YouTube.

Make contact and explore the potential

There is so much that can be done online easily, quickly, and with a small budget.  Allow me to help your business to grow.

Contact me now, tell me what you need and what you want to achieve.  Let’s discuss your goals and how we can achieve them.

Don’t let time pass by without exploring the potential.  Make that first connection and see what develops.

At the very least we can talk for a short while and discuss some ideas.  If we don’t subsequently do any business together well, at least you’ve make a new connection.  Who knows?  Maybe I’ll become a customer of yours!