Video has transformed the way in which information is conveyed to its audience. A massive 80% of all web traffic is now video.  In this post I suggest how to grow a business using video by describing three ways videos can help.

When Sir Tim Berners-Lee invented HTML (Hypertext Markup Language) it enabled the linking of one document to another and the Web was born.

Several decades later there are millions of web sites comprised of pages of text and images portraying countless ideas, entertainment, information, and dialogue.

However, over those same years the computers used to access these web sites have evolved. Although there remains a need for desktop PCs and laptops it is the hand-held devices like tablets and smartphones that have rapidly become more popular.

For the forseeable future there will always be websites containing text and images, as well as the audiences that visit and use them, but increasingly it is video that is being used to communicate the information that was once only available as text on a screen.

Here are three different ways in which video can help deliver a text based message to a much wider audience. The process of transforming the text into a video is simple and affordable. The advantages of doing so are many.

How To Grow A Business Using Video: Press Releases

You have a press release which presumably you want to circulate as widely as possible. It has been carefully written, proofread, and posted on line in various press release directories.Why not turn it into a video and have it uploaded to YouTube?

By doing so you will not be duplicating the content so much as transforming into another format. A press release coverted into a video that has been optimised for specific search terms will mean that your message is seen and heard by more people.

Blog Posts Converted Into Videos

How many blog posts or pages does your website contain? Perhaps you put a lot of effort into writing them yourself or maybe you had to pay someone else to write them for you. Was the time or money well spent? Why not have them converted into videos?

Old blog posts that remain largely forgotten in your website’s archive can enjoy a new lease of life. The best blog posts can be made to shine once more and perhaps the less effective posts can be edited and transformed into videos that make an impact.

Videos As Digital Adverts

TV advertising is one of the most expensive forms of advertising and consequently it’s out of reach for most businesses. However, there are billions of people using social media and it is possible to have a video advert created at a fraction of the cost of a TV ad.

Just like TV ads your video advert can be a short burst of less than half a minute or a few minutes that resembles on of those TV infomercials often seen on American TV channels. According to some research video ads have the highest click through rate (CTR) of all digital advert formats. Most marketing professionals name video as the type of content with the best ROI.

Research has also shown that there is a tendency among consumers to lose interest in a brand if it doesn’t have any videos explaining its products or services.So whether you’re a B2B or B2C business you are going to need to make a small investment in digital adverts in the form of short videos.

Whether you have an established business or you’re thinking of starting one you will need to use video. And that’s where I can help. I I create videos and my clients use these to promote their services, products, and ideas on their websites, on YouTube, and in social media.

Some of the videos I create last well under a minute – short, but still long enough to be attention-grabbing and ideal for Instagram or Twitter.Others last several minutes and like this one, are narrated. They are fine tuned and optimised for searches and use on YouTube.

Once created these videos become an asset that can be used over and over again. They are very affordable and my clients are pleasantly surprised at the low cost and longevity of the video.

You’ll find details of prices along with samples of accents and formats on this page or simply email me now ben at redspan dot com.

Investing in video is a safe investment with the potential for large returns.